Go for Growth: Simplicity Car Care unveils 2020 Annual Report

Toronto, Ontario ⁠— With more than 35,000 customers served and $40.6 million in sales last year, Simplicity Car Care is ready to span its success into 2021 and beyond.

Released Tuesday, Simplicity’s 24-page 2020 Outlook Report showcases some impressive statistics regarding the banner groups’ pandemic performance and data on the operations of its 53 Canadian collision centres.

The franchise has reported a 51.4 growth rate for 2020, compared to its 23.5 percent growth in 2019. Simplicity added 18 facilities to its roster last year, two of which broke ground in previously uncharted territory Quebec and New Brunswick.

“In the third quarter of 2020, we entered the Quebec market with our first location in Gatineau,” wrote Domenic Ieraci, president of Simplicity Car Care. “This great province plays an important role in what it means to be Canadian, as it is as the centre of French-Canadian culture.”

“Atlantic Canada presents a great opportunity to support independent collision repairers in growing their business while enhancing their quality of life,” wrote Ieraci.

The four-year-old franchise is also reporting a favourable net promoter score (NPS), with 90 percent of customers stating they’d be likely to recommend Simplicity’s services to a friend or colleague.

Further, 95.5 percent of customers said their vehicles were ready on time, compared with 94 percent in 2019. Simplicity Car Care’s overall cycle time for 2020 was 9.5 days, said the franchise.

Two of the company’s chief goals in 2020 are the pursuit of OEM certifications as well as further I-CAR training opportunities, according to the report.

“Our first order of business in 2021 will be to continue down the path of OEM certification,” wrote the company. “As vehicles become more complex…it is imperative that our franchisees evolve alongside OE manufacturers.”

Simplicity will also be launching its own ‘Bring our Own IT’ (BRIT) classes to give training opportunities to technicians and front-line staff in the realms of structural, non-structural, estimating and refinishing required for I-CAR Gold Class certification. According to the franchise, BRIT aims to promote a [socially distanced] group learning environment and reduce the amount of after-hours training typically required to meet Gold Class requirements.

Click here for more information on Simplicity Car Care’s 2020 Annual Report.


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