Detroit, Michigan – Detroit’s annual auto show returns in mid September after a three year hiatus due to Covid-19.
The event’s focus is changing from general automotive appreciation and industry displays to “celebrating the biggest transformation of the industry since Henry Ford launched the first assembly line more than a century ago.”
Highlighting the EV/AV boom, this year’s show promises “to add a significant focus on electrification and technology.”
Relying less on sales-driven material, this year’s event will highlight varied innovations in the automotive field.
The public facing portion of the event run from September 17th to 25th at Huntington Place in downtown Detroit. The event space will be open from 9 a.m. to 9. p.m. daily.
“For the longest time the Detroit show was the most important in the world, but it lost some of that in the last 20 years,” says Flavio Volpe, president of the Automotive Parts Manufacturers’ Association.
“The (automaker) culture in Detroit for years has been conservative. That’s changed. This will become an event on the calendar for people who love cars.”
“There’s a lot of excitement again about the Detroit show with a new time, new focus and more product reveals. This year’s show is also seen a little as Detroit showing itself off.”
Event highlights include the official reveal of the seventh-generation Ford Mustang.
Canadian Auto Parts company Magna International will also display their first showing of its EtelligentForce Technology, which is an advanced electric battery powertrain system for use in trucks.
With the show’s slogan being. “The Future is Designed in Detroit,” this year’s event promises to showcase all that the growing automotive industry can offer the world
“We’re no longer saying this is what we want to be, it’s ‘This is what we are,’” said Invest WindsorEssex CEO Stephen MacKenzie.
Ticket cost $20 for adults, $12 for seniors, $10 for children, or $50 for a family pass.
Children under three can attend free.
Group rate tickets start at $12 apiece for 30 or more attendees..
Tickets for the event can be bought online at www.naias.com or at the entrance to Huntington Place itself.
More information can be found at the link here.
