Fix Auto’s ‘F-Word’ campaign wins major marketing awards

Fix Auto and Cundari logos

Montreal, Quebec — December 29, 2015 — Fix Auto’s marketing campaign is a winner. The campaign, dubbed “The First Word,” was launched with the stated mission of redefining the “F-word.” The humourous advertisements were created by Cundari Montreal, and the agency has won two major prizes at the 2015 Canadian Marketing Association (CMA) awards ceremony for its Fix Auto campaign.

“The success of this campaign is a victory for the hundreds of Fix Auto collision repair facility owners across Canada” says Carl Brabander, Vice President Marketing, Fix Auto Canada. “We’re proud to be the number one consumer brand in collision repair, and the only brand in our category to win a CMA Award. Congratulations to the Cundari team on the well-deserved recognition!”

The Montreal agency was recognized in the Automotive Integrated and Automotive Advertising categories, winning silver and bronze respectively.

“We are very proud of the synergy that Cundari Montreal and Fix Auto achieved,” says Jean-François Mallette, Vice President and Managing Director of Cundari Montreal. “This is truly a strong collaborative partnership! Fix Auto was first to operate under our new innovation hub formula, which allowed us a high degree of client strategy and innovation.”

You can see one of the advertisements in the player below.



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