EcoTrek painted with Axalta wins at SEMA

Glen Mills, Pennsylvania — November 18, 2013 — Axalta Coating Systems’ custom waterborne, Beyond Bronze paint on a Ford F-350 truck received favorable attention from attendees and judges at last week’s Specialty Equipment Market Association (SEMA) tradeshow in Las Vegas, Nev. The F-350 was customized with recycled and eco-sensitive materials by the EcoTrek Foundation EcoTrek won Ford’s Outstanding Achievement in Design Award for its stylish customization and eco-friendliness.


EcoTrek’s winning truck, known as an eco-expedition vehicle, is the brainchild of EcoTrek Foundation Executive Director, Tom Holm. The truck is a collaborative effort, with Ford sponsoring the vehicle, the U.S. Navy developing algae-based bio-diesel fuel that powers the truck, and Axalta donating the paint that was applied by students studying collision repair and vehicle refinishing at Los Angeles Trade-Technical College (LA Trade-Tech). 

Axalta and EcoTrek are both pleased with the collaboration and, especially, the chance to give students an opportunity to prepare for careers in the industry. 
“EcoTrek is about educational outreach. We’re fortunate that we’re able to take that a step further where we become educators in the classroom environment. Through Axalta, we’ve been able to take our vehicle to LA Trade-Tech for students to paint the truck with this amazing water-based color, utilizing Axalta’s expertise,” says Tom Holm.
EcoTrek is a non-profit organization that conducts research and educational programs to advance the use of renewable fuels and materials.



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