Eastern Hospitality: Car-sharing platform Turo launches in P.E.I., Newfoundland and Labrador

Charlottetown, Prince Edward Island — Turo will be available in Newfoundland and Labrador, and Prince Edward Island on May 17, the car-sharing company announced last week.

After launching in Nova Scotia in 2019, Turo began plans to expand its services to the rest of eastern Canada.

“This expansion couldn’t have come at a better time,” wrote the company in its press release. “With a potential rental car shortage on the horizon, similar to what happened last year, and people eager to travel, visitors to the region can rest easy knowing they can enjoy a unique, community-based mode of transportation that supports local hosts.”

To help meet the expected high demand for cars, Turo partnered with Newfoundland and Labrador, and Prince Edward Island Provincial Governments to accelerate its expansion into these provinces ahead of the summer peak.

“The launch of Turo in our province is a great step forward for our tourism and hospitality industry,” says the Honourable Steve Crocker, Minister of Tourism, Culture, Arts and Recreation. Everyone is aware of the rental car shortages affecting all of North America and this will provide a great new option for tourists to our province, especially given that this year is Come Home year in Newfoundland and Labrador. We anticipate a lot of interest in this new service.”

It also presents an exciting entrepreneurial opportunity for east coast car owners.

“Islanders are well-known for both their hospitality and entrepreneurship,” says Kirk Nicholson, chair of the Transportation Committee, Tourism Industry Association of PEI. “Car sharing is a new opportunity that PEI small business owners and individuals can get behind. This extra income is a great way for Islanders to help pay for the cost of owning a vehicle.”

Turo also said it plans to bring its services to New Brunswick “soon.”


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