DuPont Refinish rebrands as Cromax


Ajax, Ontario — September 24, 2013 — Axalta Coating Systems today announced Cromax as the new brand name for DuPont Refinish. A statement from the company says the launch of Cromax is part of Axalta’s ongoing commitment to its customers to be built for performance.

“The Cromax name and vibrant logo provide a fresh, new look to a superb line of refinish products that enjoy tremendous loyalty among thousands of body shop customers and distributors involved in the refinish business around the world,” said Charles Shaver, Chairman and CEO of Axalta Coating Systems. “Cromax is already an established, well-known product name in our key markets. Today, we’re elevating the Cromax name to embrace a portfolio of products that together will provide our customers with choices to support them from the front of the body shop to the back.”
Cromax includes all of the product lines that are part of the DuPont Refinish franchise today, such as Cromax Pro. Everything about the individual product lines will remain the same – the same quality, formulations and technology.
The complete roll out of the new Cromax identity across the full portfolio of products will take some time. A statement from Axalta Coating Systems says today’s announcement is the first step in this process and more information about Cromax will be communicated throughout the remainder of 2013. New Cromax product labels will begin to appear in 2014 depending on location. In the meantime, all products, colour tools and other resources with the DuPont Refinish name may continue to be used by distributors or collision repair customers.
Please visit cromax.com for a glimpse of the new look of Cromax.   

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