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Digital Dominion: TD Insurance launches ‘buy online’ digital purchasing platform

Toronto, Ontario – TD is taking its Insurance offerings straight to consumers with the launch of a new “buy online” purchasing platform, announced in a press release on Thursday.

The first insurance group to offer an online option of this kind, TD’s buy online platform allows customers to easily research and purchase (if they are eligible) home (including condo and tenant insurance) and auto insurance directly from TD Insurance’s website, according to the press release.

“We keep our customers at the centre of everything we do,” said TD Insurance president and CEO Raymond Chun. 

“We know that there is an unmet demand for simple and fast digital insurance services in today’s connected world. Savvy insurance customers want the option to research, compare, and buy easily online.”

As well, “85 percent of eligible customers have taken advantage of digital tools like photo-based estimating to evaluate vehicle damage, while also tracking repairs and claims via the TD Insurance App”, according to the release.

“2020 has shown us that buying insurance online direct is a necessity—not a convenience—for Canadians who now prefer to purchase home and auto insurance end-to-end without the need for an in-home or office visit to complete,” said Chun. 

“It’s important for us to stay ahead of the pace of change; ultimately, our primary purpose is to forge deeper connections with our customers to create even more personalized, connected experiences that they have come to expect from TD Insurance.”

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