Designing Dreams: Toyota’s global art contest encourages kids to make the world a better place

Toronto, Ontario — This year, perhaps more than ever, people are looking for a glimpse of hope for the future. With our society facing so many social and environmental challenges right now, many of us are turning to the next generation – our children –  to provide the inspiration we need to make some necessary changes. 

Cue Toyota’s Dream Car Art Contest, which over the past few years, has become so much more than a colourful visual arts talent competition. It has instead become a global platform for the world’s most imaginative kids to bring forward their world-changing ideas. And, not surprisingly, kids and youth from Canada have led the way–their innovations have been recognized at the global level. 

This year, children aged 15 and under are being asked to put on their thinking caps and design their “dream car.” Pencils, crayons and paintbrushes should be guided by your imagination to create images of dream cars of the future. 

Children are also being encouraged to explain the innovative ideas they’ve incorporated into their artwork. Does it help save animals or the oceans? Does it help the environment? Does it make people happy? They’ll need to tell the judges what they’ve drawn – and what it does. 

This year’s contest launched on Oct. 5, 2020, and entries can be submitted until Jan. 8, 2021. Artwork submissions can be created using any type of traditional medium–such as paint, markers and crayons. (Sorry: no digital artwork is allowed). 

Three finalists will be chosen from each of the three age categories: ‘Under eight’, ‘eight to 11’, and ’12 to 15’. The nine finalists will win a $250 KiwiCo gift card. Most importantly, finalists from Canada will be entered in the global contest hosted by Toyota Motor Corporation for a chance to win one of five prizes valued at $15,000 USD.

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