Climbing the Chain: Domenic Prochilo named COO of Simplicity Car Care

Toronto, Ontario — Simplicity Car Care shook up some roles in its senior leadership team last week, announcing that Domenic Prochilo has been promoted to the role of COO, to make room for incoming v-p of operational excellence and technology, Ken Chung.

According to a statement provided to Collision Repair from Simplicity, Prochilo, in his new role, “will work closely with the senior leadership team of Simplicity Car Care, franchise partners and industry stakeholders to execute Simplicity’s growth plans and launch vertical business lines to complement the Simplicity brand.”

He is expected to work in tandem with the company’s business development team and play a key role in developing campaigns to bring independent repair facilities into the Simplicity fold.

In a serendipitous turn of events for the two influential business leaders, Prochilo and Chung were well acquainted with each other prior the latter’s recent hiring, as the two happened to meet several years earlier at a Lean Six Sigma program, each earning a Master Black Belt and Black Belt respectively.

At the time of their meeting, Chung was doing operational excellence work in the healthcare and food sectors, prior to this most recent move to the automotive world.

“[Chung] will bring innovative ideas to the already successful performance-based agreements in which Simplicity Car Care participates and those that will come in the future. Compounded by [Chung’s] understanding of technology and programming, [he] will further complement Simplicity’s technology stack by analyzing all of Simplicity Car Care’s infrastructure and creating a road map for improved reporting and efficiencies through a DMAIC (Define, measure, analyze, improve and control) format,” the company’s statement said of Chung’s new role.

Join Collision Repair in congratulating Prochilo and Chung on their new roles within Simplicity Car Care!


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