YOUR GO-TO AUTOMOTIVE MARKETING GUIDE

Build strong relationships and brand awareness in your communities Column by VENESSA DI VITO In my opinion, the answers to the two questions above are simple: collision repair facilities have never marketed or focused on their relationships with customers because there has never been a need for this. Insurance companies, dealerships and fleet companies have […]

POWERING THROUGH

In today’s times, it’s all about perspective Column by CHELSEA STEBNER We’re two years into a global pandemic and I commend our fellow collision shops across Canada for digging deep and continuing to put one foot in front of the other. In talking to many other shop owners, I know that they as well are […]

STAY OR GO

Knowing your worth is key in either scenario Column by NANCY ROLLAND www.focusbankers.com The pandemic has caused many business owners to reconsider their long-term goals of owning and operating their businesses. Shutdowns and personnel shortages have clearly been a drain on many, while severely impacting financial performance and their ability to effectively service customers. If […]

REAL, RAW REFLECTION

Ask yourself this Column by JAY PERRY In the last article we spoke of being grateful and balancing that gratitude with the desire to improve. Inside of looking at what we have, in being grateful, is an element of reflection. The act of reflecting is absolutely paramount for leaders for without it, progress cannot be […]

MIXING IT UP

Try something new and learn a thing or two Column by TOM BISSONNETTE … CONTINUED FROM Issue 20#6 Things were rolling along rather good at Dodge City, but I was getting restless. Zig Ziglar tells the story of Priming the Pump—you can watch it on YouTube if you search “Zig Ziglar priming the pump.” It […]