Ottawa, Ontario — August 22, 2016 — The Canadian Collision Industry Forum (CCIF) has announced changes to its management. Leanne Jefferies, who has served for three years as AIA Canada’s Director of Collision Programs with responsibility for the management of CCIF, will be leaving AIA Canada at the end of August 2016.
AIA Canada manages CCIF on behalf of the collision industry. The organization has issued an official statement regarding Jefferies’ departure.
“Leanne has been instrumental to the Forum’s success, driving consistently relevant content, enhanced sponsorship value and the full engagement of industry stakeholders. CCIF is now widely considered as a world-class example of industry cooperation,” according to the official statement. “AIA Canada would like to thank Leanne for her time, energy and effort and for her significant contribution to CCIF and to the Association.”
Brigitte Pesant will step into the role, joining AIA Canada as the new Director of Collision Programs. Her responsibilities will include leading CCIF, overseeing the Canadian Collision Industry Accreditation Program (CCIAP) and managing the sponsorships of AIA Canada’s other collision industry initiatives.
Pesant brings with her over 20 years of sales and marketing experience working for consumer packaged goods companies such as Kodak Canada, Kao Brands, and Keurig Canada where she held senior management roles in business development and trade marketing. Pesant also has significant experience with the automotive aftermarket, having worked with the Automotive Recyclers of Canada as a Business Development Director. In this role, she built relationships with collision industry sector partners and promoted the automotive recycling industry to the public, government and automotive industry.
The next meeting of CCIF takes place September 30 in Vancouver, BC. For more information, please see “Registration opens for CCIF Vancouver.”
