Breakthrough in Boca: Maaco’s 2019 conference

Boca Raton, Florida — Collision repair franchise owners braved Florida’s usual torrential downpour to attend the 2019 Maaco Conference—the annual platform to showcase Maaco’s goals and objectives.

In Boca Raton yesterday, franchisees got the chance to attend educational workshops, sessions and networking events, all of which lead to the announcement of Maaco’s newest pan for success.

“The theme of the 2019 Maaco Convention is Breakthrough and that’s what we are ready to do,” said Bob Benjamin, the president of Maaco. “We launched our Go Forward Plan at the 2018 Maaco Convention, and we’ve spent the past year visiting our Maaco store centers, launching our center certification program, improving our operations and driving our franchisees’ financial performance.”

Several Canadian franchisees received awards. They exemplified the “Breakthrough” convention theme with awards for top performance, including outstanding sales performance, operational excellence, leadership, growth and overall performance.

“It’s an honor to recognize the top performers in the Maaco system,” said Benjamin, “These franchisees are a great example of the success that is possible as a Maaco owner. They have embraced our ‘Go Forward Plan’ and have achieved strong sales,operational excellence, excellent customer service and are performing at the highest levels.”

This year’s award winners from Canada are: The Mirante Family, Edmonton AB (2019 Regional Cup winner) and 2019 Maaco Milestone Award winners Wade MacKay, Dartmouth NS, Allan Mann, Regina SK, The Mirante Family Edmonton, AB, Steve Celli Newmarket ON, Darrell MacKay, Halifax NS,

The new Breakthrough initiative is meant to be a continuation of last year’s plan. Both strategies will combine in an effort to improve both performance and profitability for all Maaco centres—a key point in the strategy being the revitalization of Maaco’s image along with its certification program for repair facilities. This revitalization will begin with the continued learning of all attending franchisees.

“Attendance at this year’s convention is up 38 percent over last year, with 30 percent more Maaco centers attending,” said Benjamin. “That demonstrates the enthusiasm and engagement of our franchisees. They are excited about the future of the Maaco brand and are ready to Breakthrough in 2020 by adapting new technology, innovation and embracing change.”

To cap off the conference, Maaco laid out five factors it said will continue the growth it has seen this year into 2020, the forementioned Go Forward Plan along with its new Breakthrough strategies, the group’s Operations Playbook; the guideline for franchisee’s on how to manage their Maaco centres, the Scale of Purchasing; the term used for the groups combined buying power from more than 4,000 locations, the National Fleet Program; the groups plan to further increase car count, as well as an overhaul to Macco’s marketing approach.

Benjamin summed up Macco’s strategies, “The strategic foundation is in place, and our capability to win in this segment has never been stronger.”

Check out the photos our team at Collision Repair took at Maaco 2019!

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