Beaming at BASF: Company named one of Canada’s top employers for 2021

Mississauga, Ontario — BASF Canada has been recognized by Mediacorp as one of Canada’s top employers for the seventh consecutive year.

This year, the ranking considered how corporations supported employees and communities during the COVID-19 pandemic.

“Our employees are key to the successful implementation of BASF’s strategy. We are convinced of the value of creating a diverse and inclusive working environment founded on inclusive leadership and based on mutual trust, respect, and dedication to top performance” said Marcelo Lu, president of BASF Canada.

BASF was chosen as one of Canada’s companies leading their industry due to their exceptional workplace benefits that the employer offers in Canada, such as, retirement planning assistance, pension plan, and health benefits with family coverage, as well as premiums that extend to eligible retirees.

Regarding the pandemic, BASF implements a “Giving Back” strategy in Canada focused on supporting its employees and the wider community through several initiatives. BASF has applied stringent safety protocols at all the sites, as well as additional benefits and financial emergency financial support.

“What BASF has done during the pandemic was, in my opinion, a natural response from a company with a core mission to create a better, more sustainable society. We demonstrated to communities, our partners and customers that BASF is a strategic partner to have in difficult times” said Thilo Birkenheier, head of business services BASF Canada

Also, BASF provided other personal protective equipment (PPE), such as disinfectant, gloves, protective suits, and masks to hospitals, care facilities, and other intuitions in areas of high need and contributed to $64,000 to Food Banks Canada to support food purchasing, distribution and resources within food banks across the country amid the pandemic.

In terms of supporting their community, BASF’s Windsor, Ontario site—which usually produces OEM coatings and refinishes—shifted its lines to produce around 170, 000 litres of hand sanitizer that was donated to front line workers and essential services across Canada.

Furthermore, BASF was selected because of the company’s extensive engagement focus to capture feedback from employees through surveys. Employers are evaluated by the editors of Canada’s Top 100 Employers using eight criteria: physical workplace, work atmosphere and social, health, financial and family benefits; vacation and time off, employee communications, performance management, training, and skills development, and community involvement.

BASF Canada’s commitment to its employees has earned the company other awards such as Canada’s Top Family-Friendly Employers (2020), Top Employers for Canadians Over 40 (2020), Greater Toronto’s Top Employers (2020), Top International Corporate Citizens (2020), Canada’s Safest Chemistry Employer (2020) or Excellence Awards in Workplace Safety Insurance Board (WSIB) Safety Culture, among others.

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