BASF site redesign complete

Mississauga, Ontario — March 14, 2014 — BASF Canada recently completed a comprehensive redesign of its website.

Created with user-experience firmly in mind, the new website offers improved navigation and includes links to interactive videos, podcasts and photos. It also features a searchable product finder which allows visitors to quickly and easily find information on BASF’s portfolio.

Visitors to the site can also learn how BASF is creating chemistry for a sustainable future, stay informed of the latest company news, and explore solutions for a wide range of industries.

“BASF Canada’s online presence is an important part of our customer service and community engagement strategies,” says Carles Navarro, President of BASF Canada. “As our company continues to innovate and evolve, it’s important that our website reflects this growth. By improving user-experience, we also aim to enhance our open dialogue and connection with our Canadian stakeholders.”

Visitors also have the option to share content that interests them through their social media accounts and connect with the company on Twitter.

For BASF Canada’s new online experience, visit www.basf.ca.



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