Mississauga, Ontario — March 14, 2014 — BASF Canada recently completed a comprehensive redesign of its website.
Created with user-experience firmly in mind, the new website offers improved navigation and includes links to interactive videos, podcasts and photos. It also features a searchable product finder which allows visitors to quickly and easily find information on BASFâ€™s portfolio.
Visitors to the site can also learn how BASF is creating chemistry for a sustainable future, stay informed of the latest company news, and explore solutions for a wide range of industries.
â€œBASF Canadaâ€™s online presence is an important part of our customer service and community engagement strategies,â€ says Carles Navarro, President of BASF Canada. â€œAs our company continues to innovate and evolve, itâ€™s important that our website reflects this growth. By improving user-experience, we also aim to enhance our open dialogue and connection with our Canadian stakeholders.â€
Visitors also have the option to share content that interests them through their social media accounts and connect with the company on Twitter.
For BASF Canadaâ€™s new online experience, visit www.basf.ca.