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AkzoNobel’s MIXIT colour software provides updates in real-time

AkzoNobel says the MIXIT software has been optimized for smartphones, tablets and PCs.

Troy, Michigan — May 27, 2016 — AkzoNobel’s colour web application, MIXIT, now offers real-time updates. A statement from the company says the cloud-based software is the first colour software to do so.

Some of the coming updates will focus on continually adapting and improving the software based on user behaviour. According to AkzoNobel, how body shops are using the application is analyzed, and this information is used to understand how customers can retrieve and match colours more efficiently. Every three weeks AkzoNobel uses the data to release an updated version of the application.

According to a statement from Akzonobel, the software’s search function is extremely robust, fitting all possible keywords, in many different languages. The search function also includes suggestions.

“MIXIT is the first software of its kind to provide data updates in real-time, with a simple, fast and intelligent search, making it the most accurate colour retrieval tool available,” says Remco Maassen van den Brink, AkzoNobel’s Vehicle Refinishes Marketing Director. “It is also the first to support searching for car makes and model names in the Chinese language.”

MIXIT has been designed to work on smartphones, tablets and PCs. Since its launch last December approximately 50 percent of users have accessed the application from a mobile device or tablet.

The application can be accessed at MIXITcloud.com.

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