AkzoNobel exhibits three award-winning customs at SEMA

One of three custom vehicles displayed at AkzoNobel’s SEMA Booth, this C7 Corvette represents the Lesonal brand.   

Norcross, Georgia — December 4, 2014 — More than 60,000 automotive and aftermarket professionals attended the 2014 SEMA show November 4 to 7, and the AkzoNobel exhibit booth was among the notable hot spots for show-goers as they gathered to view three award-winning custom vehicles on display.

Each vehicle represents one of the three AkzoNobel brands: Sikkens, Lesonal, and Wanda.

• 2014 SRT Viper Convertible – painted in a custom Sikken’s brand Tyrian Purple Tri-coat. The vehicle is one of 10 Viper convertibles in production and was picked by Autoweek magazine as the #1 Viper displayed at SEMA and the only Viper on their list.

• 2014 C7 Corvette – painted in Lesonal brand’s Ember Gold and EZ Matte Finish. The car was named by Vette magazine as the #1 choice among the top 10 Corvettes displayed at SEMA. GM Performance magazine also chose the vehicle as their pick in the Top 5 Corvettes dispalyed at the show.

• 1954 Custom Chevy Pro Touring Pickup – painted in Wanda brand’s Titanium and Copper Blaze colors. The vintage beauty was nominated for the Good Guy’s Gold Award and named as one of GM Engineering’s top choices at SEMA.

Also on display were this Viper convertible and a Chevy Pro Touring Pickup.   











The fourth annual Sustainability Leadership Symposium also took place at SEMA, on Monday, November 3. This was the second time the symposium was held during SEMA as part of the show’s educational offering and included collision repair industry stakeholders from across Canada and the US, trade publications and AkzoNobel FIT Sustainability award recipients. This cross-industry forum is expected to become the nucleus of a new coalition that will spearhead several sustainability initiatives in 2015.

“Our team could not be more pleased with the positive outcomes of SEMA week,” says Doug Holmberg, AkzoNobel’s Business Director for Vehicle Refinishes North America. From the outstanding accolades received over the finishes on the display cars, to the booth traffic and symposium participation, it is clear that AkzoNobel Vehicle Refinishes in North America continues to be a leading industry player in collision repair and is positioned for the next wave of growth.”


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