Michigan, United States – Ford retailers have sold over one million units in Bronco accessories, with the math suggesting that the average Bronco owner spent $1,700 on these additions.
While the average owner of the smaller Bronco Sport spent $800 on factory-backed accessories, most Ford Bronco owners spent around $1,700 instead. Why Ford accessories in particular, when aftermarket alternatives from other companies have been available for decades?
According to Carscoops, part of Ford’s substantial sales comes from their decision to showcase optional accessories on their Build-and-price site. Additionally, the company has reduced legal restrictions on the sale of new parts and offers loans for prospective vehicle and accessory purchases.
For some dealerships, Ford’s accessories can be an especially lucrative source of revenue. In an interview with Auto News, Steve Olliges, president at Ford’s Lincoln-Mercury dealership said one of his regular Bronco customers spent between $4,000 to $5000, and that he plans to establish a 9,000 square-foot shop dedicated entirely to accessories.
What were some of the quirkiest or coolest accessories you’ve seen from customers arriving at your shop? Let us know in the comments below.