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A New Name, Now!: Driven Brands unites U.S. glass acquisitions under ‘Auto Glass Now’ brand

Toronto, Ontario — Following a year of steady acquisitions in the auto glass sector, most recently including the purchase of Discount Auto Glass on Monday, Driven Brands has announced that it will be unifying its numerous glass repair brands under the new banner of “Auto Glass Now,” in the U.S.

Driven Brands has added about 175 glass repair facilities, as well as more than 700 mobile repair units, to its portfolio since last year through a series of strategic acquisitions in the American glass repair market.

The company says this new Auto Glass Now branding will be reflected online and in future advertising materials, as well as at its remodeled facilities and on mobile service vans.

“This rebranding, related technology refresh, and operational standardization give us not only a powerful brand positioning that will crystalize our differentiation as a national consumer-focused brand, but it also enhances the experience for both our retail and commercial customers,” said executive v-p and group president of paint, collision and glass at Driven Brands, Michael Macaluso.

“Additionally, it gives us an incredible platform to continue our national expansion through tuck-in merger-and-acquisition activity and greenfield openings, which has helped us become the second largest player in the U.S. glass servicing category in just a few short months after entering this space. I could not be more excited to see what this talented team accomplishes under a single brand, uniform technology platform, and standard go-to-market approach.”

The new branding will begin its rollout in January 2023, according to the press release from Driven Brands.

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