When Jenica Bennett joined AutoHouse Technologies in 2018, she brought a background in kinesiology and strong communication skills into an industry she admits she once knew nothing about.
“I didn’t plan to end up in collision repair,” she said. “I came in with a background in kinesiology, knowing nothing about the industry. What pulled me in was the chance to teach, support people, and help teams grow. Over time, I’ve come to love the fast pace, the people, and the way good data can really drive progress.”
Jenica began her career as a customer service and support representative before moving into roles focused on building and strengthening strategic client relationships. Today, she is the Business Development Manager at AutoHouse Technologies, where she combines her passion for people and process improvement to help shops succeed. Fully bilingual and holding a kinesiology degree from the University of British Columbia, Jenica brings the same energy she has for athletics into her professional life. Based in Vancouver, B.C., she enjoys sharing her love of sport with her daughter.
She was 28 when she entered the industry. “At first, I was just trying to wrap my head around acronyms and systems I’d never heard of,” she said. “Now, I see how much opportunity there is here —not just in the tech or the processes, but in how people adapt and improve every day. It’s way more collaborative and forward-thinking than I expected.”
Jenica points to her role in growing Generis as a career highlight. “Helping grow Generis has been a highlight,” she said. “I’ve loved working with shops and networks to make the platform something they actually want to use, not just something they have to use. Seeing someone get excited because the data finally makes sense to them... that’s the best feeling.”
One challenge she is determined to address is how the industry approaches data. “There’s still a big gap when it comes to turning data into something that’s easy to act on,” she said. “I’m focused on making that process simpler and more approachable. Whether it’s through training, support, or just making sure the tools are intuitive, I’m always thinking about how to make data less of a burden and more of a boost.”
Her strategy for staying ahead is rooted in listening. “I talk to people. I ask questions, listen to what shops are dealing with, and try to stay open to new ideas. I also look at what’s working in other industries, because sometimes the best ideas come from outside your own bubble.”
Looking ahead, Jenica sees opportunity in improving connectivity. “I think there’s huge value in improving how systems connect and share information. I want to keep building tools and processes that help people spend less time chasing reports and more time making decisions that move things forward.”
