PRISCILLA DHAUSSY

Priscilla Dhaussy ensures customers know they’ll be treated with care. As CSN Collision’s Director of Marketing and Communications, Priscilla entered the collision repair industry “by chance,” kickstarting a successful career that has built a strong and consistent brand reputation for the company.

Priscilla was nominated for 30 Under 40 by her manager, Sean Donaldson, senior vice president of business development and marketing at CSN Collision. “Priscilla’s passion for our industry is infectious, and her contributions to CSN Collison’s licensees and the entire collision repair channel are invaluable,” said Sean. “From best-in-class digital strategies, use of social media to attract young people and her commitment to inclusion, Priscilla’s leadership is a key contributor to the long-term sustainability of our industry.”

Before joining CSN, Priscilla held roles at Stellantis in France and the United Kingdom, and later at a Canadian automotive auction company. Priscilla transitioned to working in collision repair after she was drawn to CSN for its positive customer reviews. “In a field that’s often associated with frustration, it was refreshing to see many people sharing good experiences,” she said. “It showed me that CSN genuinely values its customers, and I wanted to be part of a company that puts people first.”

When Priscilla joined CSN, the marketing team consisted of two people, and her proudest achievement was growing that team to a group of six. “I believe that handling marketing internally is more effective than relying on an agency, which is often juggling multiple clients,” she said. Today, CSN Collision has expanded internationally and is now based across Canada, the U.S. and Italy. “I’m proud to be part of a team that’s not only growing but evolving to meet new challenges and opportunities in multiple markets,” said Priscilla. Priscilla hopes to attract new talent to the industry by modernizing the image of collision repair. “We’ve launched campaigns like ‘Back to School’ and ‘She’s the Drive’ to highlight real people in the trade— especially women—and show that collision repair offers stable, hands-on and fulfilling careers,” said Priscilla.

Staying informed on the industry’s evolving marketing landscape keeps Priscilla ahead of the curve. “In the shops, AI is increasingly used to assist with repair estimates and streamline operations,” she said. “On the marketing side, we’re also using AI-powered tools to optimize campaigns, track performance and improve SEO.” Priscilla and her team work with shop owners to ensure their “messaging stays relevant, accurate and aligned with the day-to-day reality of the business.”

Priscilla’s vision for the future of collision repair is two-fold. “Looking ahead, I see two key areas for growth and innovation in collision repair: embracing new technologies like AI and increasing certifications that build trust and open doors to more advanced work,” she said. Sean hopes industry professionals can learn from Priscilla’s “focus on performance, strong communication and having a plan B when the unexpected happens.” And for Priscilla, regardless of the future of collision repair, caring for customers will always remain at the centre of her work.

“From best-in-class digital strategies, use of social media to attract young people and her commitment to inclusion, Priscilla’s leadership is a key contributor to the long-term sustainability of our industry.” - NOMINATED BY SEAN DONALDSON, MANAGER