Warranty Rewrite: Toyota addresses peeling paint

Toronto, Ontario — February 14, 2019 — Toyota has a new plan to fix peeling white paint on its vehicles.

In a letter sent to drivers of its white cars, Toyota Canada announced a warranty enhancement program for owners of models painted in its blizzard pearl and super white colour schemes.

Both designs, offered since 2008, have been known to peel off, leaving exposed base materials.

The vehicles covered by the new warranty enhancement include 2010-2015 4Runners, 2008-2017 Camry HVs, 2008-2017 Camrys, Avalons and RAV4s, 2009-2018 Corollas, 2012-2015 Scion IQs and 2011-2015 Scion XBs.

Lexus-branded GX470s from 2008-2009 are also covered.

Adding additional coverage to the warranties is an unusual move for an auto manufacturer, especially for vehicles more than a decade old. Toyota, however, is known to be protective of its hard-fought reputation for reliability.

When Toyota first became a major player in the North American auto sector in the 1970s, its vehicles were frequently derided as rust buckets. It was not until the 1980s that the brand managed to build-up its reputation for quality–after its engineers had become accustomed to designing vehicles capable of handling North America’s harsh winters and salted roads.

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