John Frye of Honda wins 2016 Middlecott Sketchbattle Experiment

The crowd watches as design contestants engage in a sketch competition at the 2016 Middlecott Sketchbattle Los Angeles presented by BASF.

Los Angeles, California — December 13, 2016 — BASF has an interesting way to help identify emerging automotive design talent. The company recently presented the Middlecott Sketchbattle Experiment in Los Angeles. The event is also known as the “Fight Night of Design.” The Los Angeles event, which marked the first time the Sketchbattle was held […]