Aspirational Insights: Canadians are seeking aspirational vehicles, but buying practically says new report
Toronto, Ontario — Canadians want to live in the lap of luxury, according to recently-revealed vehicle search data. AutoTrader data released in early December reveals that 60 percent of Canadian buyers’ top searched vehicles for 2023 were luxury brands; however, consumers continue to buy with practicality in mind despite optimistic outlooks. Specifically, among AutoTrader’s top searched […]
A Pivoting Partnership: AutoTrader Canada partners with London Dynamics to develop AutoTrader Pivot
Toronto, Ontario — AutoTrader.ca, Canada’s largest automotive market place, and London Dynamics, a product visualization and augmented reality (AR) scale-up, have partnered to develop AutoTrader Pivot. According to a recent press release, AutoTrader Pivot aims to “reshape the future” of online car shopping by offering OEMs and retailers AR programming meant to heighten automotive engagement […]
