By CRM Staff
Toronto, Ontario — March 8, 2018 — In a recent announcement, a partnership between Subaru and Wadsworth International was revealed. The intention of such partnership is to create a new certified collision repair network for the OEM.
Subaru is the latest manufacturer to announce this type of auto repair program. “The automaker’s continued focus on the owner and brand experience was instrumental in ensuring the collision program had neutral partnerships, allowing the branding to remain indicative of the Subaru experience,” Wadsworth wrote, according to our partner publication Repairer Driven News.
“Wadsworth International represents transparency and neutrality which provides integrity in the brand,” the company continued. “With integrity comes consistency and accountability. These values are an absolute requirement when working on behalf of an OEM, which has allowed the company to be called upon to assist in the development and the deployment of many OEM certified programs.”
According to RPN, the company’s president, Rick Miller, said, “Wadsworth is honoured to have been selected by Subaru to develop and launch their certified collision program. Our team appreciates Subaru’s approach to a results-driven, customer focused program, which earns a facility the true ‘certified by the manufacturer’ badge of honour on their wall.”
Shops interested in becoming Subaru-certified should contact Wadsworth International via email to email@example.com.