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Strategy Analytics Announces Expansion of Its In-Vehicle UX Research Practice

Diana Franganillo Joins Team as Research Director

BOSTON–(BUSINESS WIRE)–Strategy Analytics today announced the expansion of its European In-Vehicle User Experience Research Practice (IVX) with the addition of Diana Franganillo as Research Director.

Diana brings with her more than 15 years’ experience in the development of HMI and Human Factors processes within the Automotive Industry. Prior to joining Strategy Analytics, Diana worked in the management and optimization of vehicle serial life for Groupe Renault and as a Product Owner for Assisted and Automated Driving UX/UI at Jaguar Land Rover.

In her new role, Diana will lead the In-Vehicle UX research service delivering insights on emerging use cases, consumer priorities, and experience optimization for in-vehicle connectivity and autonomous and electric vehicles.

Chris Schreiner, Director of Syndicated UX Research, UXIP commented, “We are excited to have Diana onboard to strengthen our European research team and provide further support to our clients in developing their UX strategies and optimizing the experience of future in-vehicle solutions. Her experience will provide invaluable insight for both our syndicated and custom research projects and take IVX service provision to even greater heights.”

About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com.

Source: Strategy Analytics, Inc.

#SA_UX

For more information about Strategy Analytics 
Service Name: User Experience Strategies 

Service Name: In-Vehicle UX 

Service Name: UX Innovation Practice

Contacts

Report contacts:
European Contact: Diane O’Neill, +44 (0)1908 423 669, doneill@strategyanalytics.com
US Contact: Chris Schreiner, +1 617 614 0713, cschreiner@strategyanalytics.com

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