By Tom Davis
Peterborough, Ontario — October 5, 2017 — NitroHeat has announced a new strategy to supply its products directly to customers. A statement from the company says the program will provide a “significant financial benefit” to the end user of its nitrogen spray painting product line. Products will now be sold directly its customers at a “significant discount” compared to its current manufacturer’s suggested retail price (MSRP).
Derek Naidoo, CEO of NitroHeat, said the “direct from manufacturer” strategy will ensure the end users of the company’s products obtain maximum price benefits and a shorter return on investment. “Our product has proven itself over the last seven years and we aim to continue our market penetration into the automotive and industrial transportation sectors,” he said.
Ryan Evans is Lead Painter at Counts Kustoms, the hot rod and chopper customization and restoration shop in Las Vegas made famous by the show Counting Cars. Evans uses the NitroHeat product and has said: “The coverage from Nitroheat’s nitrogen spray painting product line is mind blowing with a much faster flash time. It’s new strategy to offer products directly to the end user will benefit not just Counts Kustoms but many more of NitroHeat’s customers across the US and Canada.”
NitroHeat, which is based in Portland, Oregon, has teamed up with other prominent equipment manufacturers including SATA, Iwata and Wedge Clamp Systems.
Speaking of the partnership, Chief Operating Officer at Wedge Clamp Systems, Rodica Matei, said: “The offer will be available for Canada as well. We have worked closely with NitroHeat for years now and believe in the company’s products. We know it is a good product, we’ve seen it generate amazing benefits, therefore we would like to pass the benefits and savings to our customers and bodyshops.”
To kick off the campaign, Nitroheat has introduced a SEMA 2017 special that is packaged with the company’s partner products to supply what it calls the the “ultimate spray painting solution”. More information can be found here.