|The new brand look for DeBeer.|
Minneapolis, Minnesota — September 22, 2014 — Valspar Automotive has announced a new look for the DeBeer Refinish brand. Customers will begin to receive products with new labels starting in September.
A statement from the company says the DeBeer Bear is moving forward as a symbol of DeBeerâ€™s dedication to the future of coatings and colour technology. The restyled product labels display a deeper chroma and are colour-coded by product type.
The new look will be on display at the Valspar Automotive booths at SEMA, 23513 in the Central Hall and 11066 in the North Hall.
â€œWe are very excited to announce this refreshment of our brand. The DeBeer Bear has long been a reliable image in the automotive industry; we wanted to honour our heritage but look forward towards the future,â€ says Gerard Oldenhof, Global Marketing Director, Valspar Automotive.