LINE-X Launches Dealer Program with International Truck

LINE-X’s protective coatings, which improve the protection and extend the life of vehicles, is now standard on the International HX Series and will be available on the MV and HV Series later this year

HUNTSVILLE, Ala.–(BUSINESS WIRE)–LINE-X, the leading manufacturer of high-performance protective coatings and industry-leading automotive and lifestyle accessories, today announced that it has launched a program with International Truck, the commercial truck brand of Navistar International Corporation (NYSE: NAV), one of the largest producers of over-the-road vehicles globally with more than 80,000 vehicles domestically and the largest dealer network in the industry.

The program allows International Truck dealers to use LINE-X’s protective coatings to improve the protection and extend the life of its renown truck models; helping drivers get superior protection and more durable trucks all around.

LINE-X can already be found on select International Trucks and was made standard on the new HX Series, which features a redesigned cab that performs in even the most punishing vocational applications. Backed by rigorous testing, the extreme duty cab is structurally reinforced in key locations to ensure long life and is now protected by LINE-X to help make it nearly impenetrable to salt, water and other corrosive items. Demonstrating the corrosion resistance of the cab with the support of LINE-X, the new HX Series is backed by the confidence of a 10-year perforation warranty. LINE-X will be available on the MV and HV Series later this year.

“International Truck has a fleet of long-lasting vehicles and having LINE-X’s durable coatings applied to their products will enhance and protect their assets even further. We’re proud to partner with International Truck,” said Jeremy Alexander, Director of Marketing at LINE-X. “This program will also greatly benefit our franchisees as it’ll create new business opportunities with one of the world’s most recognizable truck brands.”

LINE-X coatings are specialized, high-performance spray-on elastomeric coatings engineered for maximum durability and have unlimited potential applications for any business that is looking to protect as well as prolong the life of its products or assets. Because LINE-X Protective Coatings form permanent bonds at the molecular level, they have excellent adhesion to a wide variety of surfaces. Whether applied to metal, fiberglass, concrete, plastic, or wood, LINE-X can absorb impact and resist damage by remaining both flexible and strong, without losing adhesion.

“We designed the new HX Series to perform in the most severe applications, and through extensive customer research we determined that increased protection on the inside of the cab was vital for durability in many rigorous customer applications,” said David Hillman, Senior Director of Vocational Segments, Navistar. “LINE-X coatings are proven to protect the cab from the harshest elements and we are proud to offer their coatings to our customers as a standard offering in the new HX Series.”


LINE-X LLC (www.LINE-X.com) is a global leader in high performance polyurea protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. With the launch of the brand’s Truck Gear by LINE-X accessory line, LINE-X’s near-‘unbreakable’ coatings are complemented with premium, stylish truck offerings to make for a true one-stop truck customization solution at franchise locations across the United States and the globe. With prominent applications in the automotive, military, commercial, light industrial, heavy industrial, agricultural, marine and personal customization worlds, LINE-X brings legendary protection to any business or manufacturer serious about protecting and prolonging the life of its products. Headquartered in Huntsville, Ala., LINE-X supports more than 660 customers in 75 countries, manages eight warehouses across six continents, and employs an award-winning chemistry team with state-of-the-art product innovation lab. Follow LINE-X on Twitter @LINEXProtects, become a fan on Facebook of LINE-X Protective Coatings, follow LINE-X on Instagram @LINEXNorthAmerica, and check out what LINE-X is doing on YouTube at: www.youtube.com/LINEXProtects. #Unbreakable #Style. #LINEXIT.


Hunter Dodson



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