Interactive demos and new products the focus at Automechanika Chicago

Automechanika Chicago brought together hundreds of exhibitors for interactive demos and new product launches. Check out the gallery below for more photos!

Chicago, Illinois — April 27, 2015 — The inaugural edition of Automechanika Chicago brought more than 450 exhibiting companies to McCormick Place West for three days of action on the show floor. Held every other year, Automechanika Chicago is the 14th Automechanika event worldwide. 

On display were new innovations, products, and services for collision repair and auto service. Billing itself as the largest tradeshow and training event for the automotive aftermarket, Automechanika Chicago focused on high-end technical and management training while showcasing the newest tools, equipment, and products in the market.

Highlights from the event included interactive demos of Celette’s award winning Naja 3D measuring system and BASF’s showcase featuring its paint products, colour information systems, and business planning technologies, including the latest version of its SmartTRAK software, a worldwide colour database that includes a full suite of inventory, stocking and tracking tools. Further drawing in the crowds, BASF also hosted celebrity customizers Mike and Jim Ring, and their 1966 Chevrolet Chevelle, “Recoil,” painted in a Sand Storm color from BASF’s Glasurit 90 Line. Recoil received several awards at the 2014 SEMA show including the prestigious Best in Show by General Motors, the Goodguys GOLD Award and a Mothers Choice Award.


In addition, Chief Automotive Technologies debuted its new line of Fusion equipment, including spot welders and MIG/MAG welders. The unveiling added to Chief’s existing product line of frame racks, computerized measuring systems, vehicle anchoring, and specification data.

An interactive paint-mixing and spraying environment right on the trade show floor also drew attendees. Presented by Axalta Coating Systems and Global Finishing Solutions (GFS), the set-up encouraged painters to sign-up ahead of time for sessions in the mixing room and paint booth, with a different Axalta brand featured each day. 

For more information on Automechanika Chicago, please visit automechanika.messefrankfurt.com.


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