Hiring Harado: Mitsubishi Canada appoints Kenji Harado as new President and CEO

Mississauga, Ontario — Mitsubishi Canada has recently appointed Kenji Harado as its new President and CEO. 

Harado is replacing Juyu Jeon, who worked at the company for four years and is now returning to Japan.

“Mitsubishi Motors in Canada has come a long way in the past four years and we are well-positioned to take this evolution even further anchored by a strong product transformation plan and strong leadership,” said Jeon. “I have had the privilege of working hand-in-hand with Mr. Harada for several months on a smooth transition, and I enthusiastically pass the torch to a new leader that shows an incredible commitment to Canadian dealers and our customers.” 

Jeon will be moving on to become the general manager, sales and marketing for North Asia, Mitsubishi Motors Corp. (MMC), which covers China, Mitsubishi’s largest sales market. 

Harada’s new role will have him supporting 93 dealerships across the country in marketing, sales and operations at Mitsubishi’s head office in Mississauga. Harada comes with a lot of knowledge and experience in the industry as he has been working at Mitsubishi Motors Corp. for 25 years, and he says he is excited for this new opportunity to grow his career and the company even more. 

“I look forward to rejoining this dynamic team in Canada and continuing on this amazing path to put new energy into our brand,” said Harada. “We will focus on building on the excellent foundation built and bring even greater support to our dealer partners. We have an incredible opportunity over the next few years to solidify our position as a PHEV leader, and to deliver on a brand promise to help our customers drive their ambition.” (SOURCE Newswire)


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