By Barett Poley
Toronto, Ontario — August 24, 2017 — Cuong Phung and his team of parts specialists at Formula Honda are well-known in Ontario’s collision repair industry, and for good reason. Phung and his team have built up a long list of loyal clients, and a long list of friends, too. Phung himself attributes this to their high levels of customer service. It seems like their customers agree.
Domenic Ieraci of Prochilo Brothers Auto Collision, for example, says that, “Cuong has always been someone who delivers quality service and puts the needs of the customer first. He is a leader in his field and a true professional.”
Every single person we spoke to had something similar to say about the way Phung and his team treat their customers. Jan Sanderse is the Manager of Royal Autobody in Pickering. He notes that the depth of parts knowledge on the team is outstanding and that they stick to their word.
“They’re incredibly knowledgeable over there. They know all the parts number themselves, and when they say something is going to show up, it shows up,” says Sanderse. That dependability of service certainly seems to be part of what keeps customers coming back.
Wayne Hosaki is the owner of Birchmount Collision in Toronto. He says his professional relationship with Phung goes back at least 10 years, possibly longer.
“It could even be 15 or 20 years. In fact, it goes back since before he was even at Formula Honda,” says Hosaki. “It’s very easy to order through Cuong, and his customer service level is so exceptional that it’s really clear he values your business. I know a lot of businesses will say that they honour your business, but through how Cuong talks with you, how he works with you, you can tell he really means it. When Cuong moved to a different dealership, our business followed with him. His service is that good.”
Phung and his team’s attention to detail has won the admiration of his customers. It’s also been noticed by the executives at the Drive Auto Group, the dealership group that owns Formula Honda.
Phung has been promoted recently, and is now in charge of all parts and wholesale departments across the entire group.
“I’m very honoured, of course, but it’s really thanks to the people who have supported me all of these years,” says Phung. It’s a typically humble statement from a hard-working man who likes to see his customers and staff succeed. We suspect Phung’s leadership may have contributed more than he lets on.
Phung says that part of the equation for their outstanding reputation is treating customers like family, and showing them how much Formula Honda appreciates their orders and relationships.
“We always view our customer’s business as our own business,” he says. “We don’t just order parts for them but we treat them like our friends and families. That’s our slogan: ‘Where you’re treated like family.’ We believe that if they do well, then we will naturally do well too.”
It’s obvious that when a business does well, their suppliers will benefit. What’s not obvious at first glance is how much effort goes into ensuring their professional repair customers do well.
“Maybe my customer only ordered a small part from me today. We analyze how urgent that part is in order to get the car out of their shop. I can go out of my way to make that small part a priority for delivery,” says Phung. “Our profit may be very minimal on this one transaction, but it will greatly benefit our customer to be more efficient in their productivity, which extends to us. The next car goes in quicker to their shop and more parts are ordered from Formula Honda. When our customer sees that we sincerely care about their business like that, we often win a loyal customer for life.”
You’ve got to admit, it sounds like a winning formula.
For more information on Formula Honda and the Drive Auto Group, please visit driveautogroup.ca.
Phung and his team would like to extend a special thanks to all of the customers who have helped them succeed:
311 AUTOBODY
89 AUTO CENTRE
A&K AUTO SERVICE INC
AAMCO TRANSMISSIONS
ACTIVE GREEN AND ROSS (5803)
AISIN MOTOR WORKS
AL PROFESSIO AUTO SERVICE
ASSURED AJAX COLLISION INC
AUTO MATRIX
AUTOMECH II
AUTONICHE
AUTOSTYLE AUTOBODY INC
B & N AUTO BODY LTD
BEN BEN AUTO
BEST MOTORING
BIRCHMOUNT COLLISION
BONGARD COLLiSION CENTRE
CAR HOUSE (MARKHAM)
CAR HOUSE (RICHMOND HILL)
CARMAX
CARSTAR RICHMOND HILL
CARSTAR THORNHILL
CARSTAR WILLOWDALE
CASTLE AUTO COLLISION
CB AUTOMOTIVE
CENTRE POINT AUTOBODY INC.
CHIPMASTER AUTO & PAINT
CHUEN WAI AUTO SERVICE
COMPLETE AUTO REPAIR
CS AUTO CENTER
DANNY’S AUTO
DAWNSUN AUTOMOTIVE
DEFCON RACING
DEGROOT’S DIAGNOSTIC CENTRE
DIAMOND AUTO INC
DON BUTT AUTO BODY INC.
DON THOMSON AUTO SERVICE
DUNLOP ROYAL AUTO CARE
DYNAMIC AUTO SERVICE
EURASIA AUTO CENTER
EXPRESS AUTO COLLISION
FAIRVIEW AUTOMOBILES LTD
FARAZ AUTO COLLISION
FINELINE COLLISION
FIRMAN AUTO SERVICE
FIRST AUTO CARE
FIRST CHOICE AUTO SERVICE
FIX AUTO MARKHAM
FIX AUTO MARKVILLE
FIX AUTO MORNINGSIDE
FIX AUTO PICKERING CENTRAL
FIX AUTO SCARBOROUGH WEST
FIX AUTO SOUTH
FOREST HILL (NORTH)
FOREST HILL (SOUTH)
FORMULA AUTO BODY
FRIENDLY AUTO SERVICE
GB AUTO
GLENDOWER AUTO GARAGE
GO WAY AUTO
GOGO AUTO SERVICES INC
GREENLINK AUTO COLLISION
HARVEST AUTO
HONG KONG AUTO
INDY’S 101 CUSTOMS
INMOTION AUTO
J & F AUTO SERVICE
JEBSEN AUTO
JTECH AUTO REPAIR
KAJAN AUTO
KC AUTO SERVICES
KENNEDY AUTO COLLISION
KKT AUTO COLLISION
KVN AUTO
LEE’S SERVICE CENTRE
LEON’S AUTO BODY
LIPSON AUTO SERVICE
MAKIL AUTO COLLISION
MARKHAM AUTO BODY
MARKHAM AUTO REPAIR
MARKHAM CITY AUTO
MARKVILLE COLLISION
MICHAEL & MICHAEL AUTO BODY LTD
MIDAS MUFFLER (2930)
MOTOR DRIFT AUTO SERVICE
MOTOR WORKSHOP
NATANYA AUTO BODY
NEWKEN AUTO SERVICE LTD
ONTARIO COLLISION REPAIR
PECASO AUTO CENTER
PHILADA AUTO BODY
PLODERS COLLISION
PROCHILO BROTHERS (EAST)
PROCHILO BROTHERS (SOUTH)
QUANTOR AUTO
RA AUTO SERVICE INC
RAMSON AUTO COLLISION
REDLINE AUTOMOTIVE
ROYAL AUTO BODY
SAM’S GARAGE
SELECT AUTO COLLISION
SELECT RIGHT
SFG AUTO SERVICE
SHEPPARD AUTOPRO LTD
SILVER MILE SERVICE CENTRE
SOON’S AUTO SERVICE LTD
SPARKLING AUTO SERVICES
SPEEDTECH AUTO PARTS INC
STAR LIGHT AUTO SERVICES
SUB TAMIL AUTO
SUNNYSIDE AUTO LTD
SUPREME COLLISION CENTRE (BOLTON)
TECHWELL AUTOBODY
TED WU AUTO SERVICE
TEKNIK AUTO SERVICE
TOP SERIES AUTO
TRIANGLE AUTO SERVICE
TSN AUTO REPAIR
VELOCITY AUTO BODY INC
VINCENT AUTO SERVICE
WAI NIC AUTOMOTIVE SERVICE
WILLIE’S AUTO SERVICES INC
WING FOON AUTO SERVICE
WIRE MAGIC AUTO
YORK MILLS AUTO COLLISION
