EV/AV Report: January 11, 2021

Toronto, Ontario – In this week’s electric and autonomous vehicle report, LeddarTech will be prominently featured at CES 2021 this year, Magna International announced that they will be developing the AV system for Fisker’s new SUV and Pride Group Enterprises placed their largest-ever order for EV trucks from Workhorse Group.

Leddar of the pack

Global leader in ADAS technology, LeddarTech have announced that they will be participating in this year’s CES 2021 event, according to a press release from Tuesday.

LeddarTech plans to occupy two virtual spaces at CES this year, one alongside the Trade Commissioner Service (TCS) from the federal government, an organization that helps Canadian businesses sell their products and services outside of the country. 

“LeddarTech will be available during the event to meet with other companies through the online Matchmaking Program,” according to the press release.

As well, the company will yet again make an appearance with Investissement Québec. A similar organization to the TCS, Investissement Québec helps Québec-based businesses make connections in the English-speaking American market.

“Vision, resilience, and optimism are what drives us to constantly innovate at LeddarTech. These same virtues are what we respect and are grateful for with our partners and customers. We are proud to partner with Canada’s Trade Commission Service and Investissement Québec at CES 2021 and are excited to meet, listen, and share our sensing solutions and vision concerning ADAS and AD technology with representatives from companies throughout the world,” said Daniel Aitken, vice-president of global marketing, communications and product management at LeddarTech.

Magna-tic attraction

Magna International has announced that the company will be working alongside Fisker Inc. to develop a driver assistance system for its electric sport utility vehicle.

The Aurora, Ontario-based parts company will be responsible for the cameras, ultrasonic sensors, and a digital imaging radar system that will be first of its kind in the automotive industry on the Fisker Ocean SUV.

This announcement kicked off the first day of work for new Magna CEO Swamy Kotagiri, who said he is pushing the company into new lines of business as the auto industry becomes “increasingly high-tech.”

“One of our strategic goals is to pursue new business in areas where Magna’s unique strengths can be deployed with an advantage compared to our peers,” said Kotagiri.

Pride in your workhorse

Pride Group Enterprises has placed an order for 6,320 electric C-Series delivery vehicles from Workhorse Group.

The North American truck sales group intends to use the trucks as part of its last-mile delivery services starting in July of 2021 through to 2026.

“Pride is excited to establish this new partnership, which will add last-mile delivery vehicles to our existing product offering,” said Pride Group CEO Sam Johal.

“It is one of the key steps we have taken over the past year towards achieving our future target of 100% electric vehicles, including our recently finalized largest Class 8 EV order. We are continuing to work on infrastructure to provide public charging stations at all of our locations as well as EV service, OEM warranty and parts across all major North America highways.”


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