BASF launches Zyrilliant Color Series, reveals 2017 ‘Color of the Year’

BASF’s 2017 “Color of the Year” is Reflexion Nebula, shown here on a custom Nissan Skyline GT-R. According to BASF, the colour shifts from blue to gray, depending on your point of view.

Southfield, Michigan — November 7, 2016 — The 2016 SEMA Show has officially wrapped for another year, but not before BASF unveiled a new line of colours and announced its official 2017 “Color of the Year.”

According to the company, the R-M Onyx HD and Diamont Zyrilliant Color Series is a collection of 108 colours that provide custom car builders and restoration shops with the ability to deliver bright, extreme and one-of-a-kind, uncommon shades. BASF says these formulas are easily customizable and feature a range of colours, developed without using special pigments or effect components.

The series offers 36 custom shades, as well as 12 ground colours and 60 high-chroma colours that can be combined and applied using a tri-coat process to create the maximum effect. These eye catching shades react to direct light to deliver incredible shimmer and sparkle with colour changing effects.

“Our new Zyrilliant Color Series provides customers with an easy-to-use collection that delivers truly unique and eye-catching results,” said Dan Bihlmeyer, BASF North America Marketing Head, Automotive Refinish. “Whether you’re looking for a bright, bold or exotic look, the series inspires people to experiment and create unique custom formulations.”

BASF also announced its first-ever “Color of the Year” at the SEMA show. The colour, Reflexion Nebula, was unveiled on a custom 2009 Nissan Skyline GT-R.

The 2017 “Color of the Year” transitions from blue to gray depending on the viewer’s vantage point. A statement from BASF says the inspiration was based on current colour trends.

“Our design team predicts a stronger presence of blue shades that offer versatility and broad appeal in the automotive space,” said Paul Czornij, Head of Design for BASF’s Color Excellence Group. “This is apparent in Reflexion Nebula, with its dynamic and scintillating look that is both playful and sophisticated.”

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