Aviva Canada appoints Jason Storah as the new CEO

By CRM staff

Toronto, Ontario – June 10, 2019 – Aviva Canada has promoted Jason Storah as the new CEO of the company.

Storah will be taking over from Colin Holmes, who is returning to oversee operations for the company in the U.K. as the CEO of general insurance.

“I am honoured to be taking on the role of CEO and I’m committed to building on the great work that was done under Colm’s leadership,” Storah stated. “We have a fantastic team at Aviva, and I know that all of our people share my passion for the important role we play in our customers’ lives. Over the last 18 months, we have worked hard to improve our business performance, and while this has meant making some tough calls, it’s put us in a much stronger position to now grow. Aviva will become exceptional at the fundamentals of insurance, which is what we are here for after all.”

Storah has more than 15 years of experience with Aviva Canada, serving most recently as chief distribution officer, overseeing broker distribution, partnerships, RBC Insurance, Aviva’s direct insurance business, and marketing.

Holmes will also continue to sit on the Aviva Canada board, with oversight into the Canadian operations.

“Jason is the natural choice to lead Aviva Canada and I’m delighted that we are appointing an internal candidate who truly knows our business, our partners and our customers, said Holmes. “Jason, along with the rest of the executive team, have sown the seeds for a successful turnaround at Aviva and I know that, under his leadership, this team will go from strength to strength.”

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