By CRM Staff
Diamond Bar, California — April 11, 2018 — This year’s SEMA Show is taking place from October 30 to November 2, in Las Vegas. The show will have a new look, featuring the artwork of Alex Carmona, who will follow in the footsteps of past SEMA Show automotive artists Max Grundy and Ed Tillrock.
Carmona’s art will be woven into marketing material and signage onsite and online to help heighten the energy of the SEMA Show experience by striking a chord with attendees at the event.
“Being named the artist of the 2018 SEMA Show is overwhelming and exciting. After seeing the impact last year that art has at the SEMA Show, I’m excited to take on this challenge,” said Carmona. “I’m looking forward to showcasing my art to the thousands of buyers and exhibitors who will be in attendance.”
“Alex Carmona’s art will help the 2018 SEMA Show experience strike a cord in the heart and soul of our industry,” said SEMA vice president of communications and events, Peter MacGillivray. “We work with elite artists from the industry to produce original and authentic artwork for the show that will resonate with showgoers.”
Carmona specializes in traditional printmaking and art, producing relief prints from wood or linoleum plates that he carves by hand. The 29-year-old has used this technique to produce many automotive prints during his career.
“I love to put action into my artwork and have it tell a story,” said Carmona. “I believe all good art will always be appreciated, but if I can tell a story with my art, rather than it just be a pretty car to look at, I will be able to attract more people and guide them to the different areas of the SEMA Show.”
For more information about Carmona’s artwork, visit oldschoolalex.com or follow him on Instagram @TheRealOldSchoolAlex.