Article Summary
Arash Mokhtari is a collision repair industry leader who built Simplicity Car Care from a single family-run shop into a multi-location operation by combining his father's customer-first values with cutting-edge technology, advanced training, and a workplace culture that treats employees like family.
- Leadership approach: Arash applies family values learned from his father's collision repair shop to run Simplicity Car Care across multiple locations with consistent quality and care.
- Technology focus: He prioritizes continuous investment in advanced equipment and training to keep pace with modern vehicle technology and meet manufacturer repair standards.
- Team development: Arash emphasizes growing leaders from within and creating a workplace culture where employees are treated like family members.
- Industry perception: He's working to shift the narrative that collision repair is outdated manual work, highlighting it as a high-tech, evolving trade requiring advanced knowledge of electronics and sophisticated equipment.
- Future vision: Arash aims to lead innovation through cutting-edge technology integration, data-driven repair processes, sustainable operations, and creating collision centers that are both efficient and great places to work.
“Growing up, I watched my father pour his heart into this business. He treated every customer’s car like his own and every employee like family,” said Arash. “Seeing his dedication and the trust people placed in him made me want to follow in his footsteps—not just to fix cars, but to help people get back on the road safely and keep the family values alive in our facilities.”
Arash has played a key role in growing that family-run business from one shop into a multi-location operation known for its consistency and care. He sees that growth is not just in numbers, but also in people.
“Opening each new facility and seeing our team deliver the same level of quality and care everywhere really showed us what we’d built together,” he said. “That feeling hits home every time we see a new team member grow into a leader or hear a customer say they were treated like family. It reminds us that our success comes from our people and the community’s trust, and that’s something we never take for granted.”
His impact is noticed across the industry. Arash was nominated by Domenic Ieraci, president at Simplicity Car Care.
“Arash Mokhtari’s [nomination] is a testament to his passion, leadership and impact within our industry,” said Ieraci. “At Simplicity Car Care, we’ve seen firsthand how Arash consistently elevates those around him, driving meaningful progress for our network and our partners. This recognition is well deserved.”
Arash’s forward-thinking leadership extends to the shop floor, where staying ahead of vehicle technology is a daily priority.
“One challenge I’m passionate about solving is ensuring that collision repair keeps pace with the rapid advancements in vehicle technology,” he said. “We are dedicated to continuously investing in the latest equipment and advanced training for our team, so we can repair vehicles properly and safely, meeting or exceeding manufacturer standards.”
His team makes community engagement a core focus by supporting local charities, sports teams and events. “Beyond donations, we try to be present and involved,” said Arash. He’s also passionate about shifting outdated perceptions of the trade.
“Many people think collision repair is outdated manual work,” he said. “In reality, today’s vehicles require advanced knowledge of electronics, structural integrity and sophisticated equipment. It’s a high-tech, evolving trade with huge opportunities for people who want to learn and grow.”
Looking to the future, Arash sees potential for even greater innovation across the sector–and a clear role for himself helping lead it.
“I see the biggest opportunities in integrating cutting-edge technology, streamlining repair processes with better data and creating more sustainable operations. Our goal is to lead by example and show that a collision centre can be both highly efficient and a great place to work.”
“Arash Mokhtari’s nomination is a testament to his passion, leadership and impact within our industry. At Simplicity Car Care, we’ve seen firsthand how Arash consistently elevates those around him, driving meaningful progress for our network and our partners. This recognition is well deserved.” - NOMINATED BY DOMENIC IERACI, FRANCHISOR
