Porsche to introduce augmented reality technology in U.S. dealerships

Porsche Cars North America announced the introduction of “Tech Live Look,” an Augmented Reality technology designed to improve technical services at Porsche dealerships in the United States.
By CRM Staff
Toronto, Ontario — May 31, 2018 — Porsche is one of the many companies taking initiatives to grasp the opportunities that come with emerging technologies. Porsche dealerships are beginning to implement a new diagnostic technology at its dealership repair facilities. Dubbed “Tech Live Look,” the system could reduce repairs up to 40 percent, says Porsche. 
“Tech Live Look is the kind of digital innovation Porsche values because it raises the quality of the customer experience. By solving issues faster, our dealer partners can get their customers back into cars with less disruption,” Porsche Cars North America president Klaus Zellmer said about AR diagnosis.
The system involved a part of augmented reality glasses worn by a Porsche technician. The glasses will allow them to see information and a service bulletin and schematics from a display screen inside the lenses. The glasses will also contain a camera that can broadcast what the repairer is seeing to Porsche’s headquarters, allowing dealers to give technicians detailed, in-time instructions on working with particularly complex parts or repairs.
“Our main goal is to provide a better overall experience for our customers. Tech Live Look allows us to be more efficient and helps get vehicles back in the hands of our customers faster, all while still delivering exceptional service quality,” explained Zellmer.
Tech Live Look is currently available at just three dealerships, but Porsche plans to have all 189 dealerships in the U.S. using it by the end of 2019. The implications this will have on Canada are unclear. 

Sign-up for the Collision Repair daily e-zine and never miss a story –  SUBSCRIBE NOW FOR FREE!

Related Posts

Leave a Reply

Your email address will not be published.