Nissan Canada selects OEConnection’s collision parts procurement technology

Richfield, Ohio — February 4, 2014 — OEConnection has announced that Nissan Canada has selected its collision parts ordering and fulfillment solution – CollisionLink − for the automaker’s national network of dealerships. As part of the agreement, Nissan Canada’s Market Shield program will integrate through CollisionLink, which the company says will give dealerships the opportunity to compete more aggressively with aftermarket suppliers, while providing shops with incentives to use more Genuine Nissan Parts in the repair process. Nissan Canada is the fifth automaker in Canada, and joins nine automakers in the U.S., to utilize OEConnection’s Parts Marketing Administration (PMA) technology platform for the management of a nationwide OEM parts program.