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Trust Issues: Safety survey reveals Canadian drivers' doubts

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Toronto, Ontario -- The majority of Canadian drivers find certain ADAS features to be distracting and confusing, a recent survey from Volvo Cars has found. 

According to the survey, while 61 percent of respondents trust safety features like lane-keeping assist and blind spot monitoring, 59 percent said they find these modern features to be distracting or confusing. 

The OEM-led study also revealed other unusual aspects of the relationship between Canadian drivers and vehicle safety. About 81 percent say that vehicle safety ratings influence their car purchasing decisions, but just four-in-ten people feel confident their car would protect them in a crash.

According to the survey, younger drivers also have the least confidence in their vehicles. Less than a third (32 percent) of Gen Z respondents have faith their car is safe, compared to 48 percent of respondents in the Baby Boomer generation. 

Despite ranking safety as important, only nine percent of respondents listed it as their top factor when buying a car. This falls far behind price, which 34 percent of respondents listed as their top deciding factor. 

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