Thornhill, Ontario — In this third installment in the Driving Into 2025 series, which spotlights how members of the industry are preparing for the new year, Collision Repair mag checked in with Mark Silverman, fixed operations manager at Yonge Steeles Ford Lincoln.
When asked what the highlight of 2024 was from a business perspective, Silverman commented that it was “finally seeing the industry getting back to normal. The highlight was seeing vehicles and parts in stock and more importantly, skilled employees able to get back to doing what they love.”
Additionally, when considering what the biggest upcoming challenge for the collision repair industry will be in 2025, Silverman stressed that he feels it will be continuing to work on “maintaining a high level of guest experience in all areas: sales, service, bodywork and parts.”
“For stand alone collision centres,” he continued, “it will also be a matter of keeping up-to-date with vehicle technology.”
Finally, when asked what Silverman and the Yonge Steeles Ford Lincoln team are most looking forward to in the new year, his answer was straightforward, but embraces the challenge and passion of the industry.
“I would say that while it’s a tough question, I am probably looking most forward to the challenges of higher guest expectations and the onset of higher technology. It’s all about continuing to look up.”
Check out Mark Silverman on the cover of Collision Repair magazine here, and tune in on Saturday for the final installment of Driving Into 2025.
