Las Vegas, Nevada — On October 30, 2023, Axalta celebrated Media Day–-a day of demonstrations and networking opportunities centered around the Axalta brand.
The day included a brief program about Axalta Irus Mix—the refinish industry’s first and only fully automated mixing machine.
Following this presentation, a demonstration of the Axalta Iris Mix system occurred with attendees able to see how the system is able to automatically scan, match and mix colours for the automotive industry.
The event concluded with a reception event where guests were able to mix and mingle from all levels of the industry.
