Toronto, Ontario — A new survey from Conning shows the appetite for artificial intelligence technology at insurance companies is growing, but adoption remains uneven.
According to the 2025 edition of the firm’s annual insurance technology report, more than 70 percent of respondents from U.S. insurers believe AI is a “must-have.” However, many of those same leaders cited legacy systems, regulatory uncertainty and concerns around data quality as major barriers to full-scale deployment.
“Insurers are adapting, developing and piloting innovative AI applications in pursuit of greater efficiency to drive customer and distributor satisfaction,” the report states.
According to the report, roughly 55 percent of insurers are actively testing or deploying generative AI, while 35 percent said they are still in an evaluation stage. Only 10 percent of those surveyed reported no plans to adopt generative AI.
The survey, titled AI in Insurance: The C-Suite Verdict, is based on interviews with more than 270 senior insurance executives. It includes data on deployment timelines, governance strategies and use case priorities. Respondents were split evenly between life and P&C carriers, with the remainder representing multiline insurers.
The report also includes data on how insurance executives view the long-term impact of AI on their workforce. According to Conning, most expect a shift in staffing away from administrative roles and toward customer-facing or analytical functions. Nearly all agreed that AI would require investment in staff training and many cited reputational and cybersecurity risks as areas of concern.
