Formula 1 driver Nico Hulkenberg has joined Fix Network as an official global brand partner, marking the network's first unified campaign bringing together Fix Auto Collision, NOVUS Glass, and ProColor under the shared promise of Life Put Right. The partnership highlights how Fix Network delivers the same precision, expertise, and reliability across all services that drivers depend on every day.
- Partnership Milestone: Nico Hulkenberg joins Fix Network as official global brand partner for their first unified campaign
- Three United Brands: Fix Auto Collision, NOVUS Glass, and ProColor now operate under one shared message: Life Put Right
- Campaign Focus: Video series shows Hulkenberg encountering everyday car troubles, demonstrating Fix Network's expertise in glass, paint, and collision repair
- Local Expertise: Campaign features Fix Network's own leaders like Alexandre Campeau and Danilo Gebara, showcasing the real people delivering quality service worldwide
- Core Promise: Fix Network emphasizes operational excellence and precision-driven service matching the high-performance mindset of Formula 1 racing
Blainville, Quebec -- Nico Hulkenberg, renowned Formula 1 driver, has joined Fix Network as an official global brand partner. This partnership marks the network’s first global campaign, uniting its three multinational banners, part of a growing international family of trusted brands—Fix Auto Collision, NOVUS Glass, and ProColor Collision—under one shared promise of LIFE PUT RIGHT.
Through an entertaining series of videos, the campaign follows the handsome impresario as he encounters a string of everyday car troubles—reminding us that even a Formula 1 driver isn’t immune to life’s little mishaps. Each moment underscores Fix Network’s commitment delivering the expertise, care, and reliability that help drivers everywhere move forward with confidence.
“On the track, success comes only when every detail is handled with precision and trust. That’s why I was excited to partner with Fix Network,” said Nico Hulkenberg. “What stood out to me is how their teams approach every repair, whether glass, paint, or collision, with the same high-performance mindset that drivers like me rely on every day.”
The campaign also features Fix Network’s own champions. Alexandre Campeau, Fix Auto Franchisee, and Danilo Gebara, from NOVUS Glass corporate operations in Quebec, join Hulkenberg on set, showcasing the expertise and professionalism that drive the network. Their participation reinforces that Life Put Right is more than a slogan; it is a standard practiced every day across the network.
“This is a significant milestone for Fix Network,” said Steve Leal, President and CEO of Fix Network. “It is the first time our three multinational brands have come together under one message, and it reflects not only who we are but where we are going. Seeing our own people represented alongside Nico demonstrates the dedication and professionalism that customers rely on worldwide, showing that our strength comes from real people delivering quality and care every day.”
Showcasing both global reach and local expertise, the campaign emphasizes Fix Network’s dedication to quality, operational excellence, and the skill of its people. Hulkenberg brings an international perspective and performance-driven credibility, while the network’s own leaders demonstrate the experience and reliability customers can trust at every location.
To explore the full series of videos featuring Hulkenberg and the Fix Network team, visit https://www.fixnetwork.com/en/
