Go For Goodman: Ford Canada names Bev Goodman new CEO

Oakville, Ontario — Ford Canada announced today the appointment of veteran executive Bev Goodman as president, and CEO., replacing Dean Stoneley, who will be appointed to the newly created position of general manager at North America Truck, Ford Motor Co. 

“At this time of rapid change in the auto industry, Bev demonstrates a deep understanding of what matters most to our customers … She also has a proven track record of working collaboratively with our dealer partners and a commitment to innovation,” Kumar Galhotra, Ford president, Americas, and International Markets Group, said in a statement. 

Goodman becomes the third Canadian CEO in four years for Ford Canada. Mark Buzzell replaced Dianne Craig in 2017 and was succeeded by Stoneley in 2019.

In 2020, a year of challenges and new normals, Stoneley led the Ford of Canada team to its 12th consecutive year of sales leadership, and his new role within the company has been deemed “critical” in the automaker’s efforts to maintain “Ford’s dominance in North Amerian truck market, described Galhotra. 

Goodman began her career as an intern at Ford Canada on the finance team. Over the next 25 years, she served a variety of roles and functions including finance, parts and service, sales, and marketing, and most recently was Ford Canada’s director of marketing communications.

Goodman will be responsible for leading all of Ford Canada’s operations. The automaker has its national headquarters in Oakville, Ontario, three regional offices, three vehicle assembly, and engine manufacturing plants in Ontario, two parts distribution centres, two research, and development sites, and three connectively and innovation centres, 

Ford reportedly only employs about 7000 people in Canada while an additional 18,000 employees work in more than 400 Ford and Ford-Lincoln dealerships 

Goodman holds an MBA from McMaster University and got her Batchelor of Science degree at Queens University.


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