General Equipment Company

About Us: 

General Equipment Company has been around since the mid-1950s, and has a well-known and respected reputation for being product innovators. We are the people who invented the gasoline powered ice auger that eventually grew to become the largest and most respected line of portable hole digging equipment in the world. We have extensive experience with all segments of the equipment rental industry, from independent and national, to big box accounts. What you will find is that we are straight forth and to the point, with the experience to advise what will deliver the best results for your business.

Our products reflect the attention to detail that others simply do not. Inherent balance that affects how it operates. Innovative design features that improve productivity. Ergonomics that fight fatigue and stress. And, with today’s smaller vehicles, important consideration of how your customer will transport it to their jobsite. When you buy General equipment, you’re simply getting the best, most innovative products along with the highest level of customer support available in the industry.

From a capabilities viewpoint, General Equipment Company is a complete manufacturer, with a full-time staff of degreed engineers along with talented sales and marketing support. Our modern facility supports CNC machining, robotic welding along with inhouse paint and assembly. We control the process from start to finish.

In the end, we are here to do one thing:  provide you with the best products available to help maximize your success.  It’s the same thing we’ve been doing since 1955, when Raymond Von Ruden started the company.  Now, years later, second and third generations of family carry on the tradition of providing quality equipment and excellent personal customer service. 

We are the leader in contractor grade, extreme duty, light construction equipment… Engineered to perfection, and absolutely no one does it better.