Token of Trust: CAA named most trusted brand in Canada by Gustavson Brand Trust Index

Toronto, Ontario — The Canadian Automobile Association (CAA) has been named the most trusted brand in Canada for the second year in a row in the annual Gustavson Brand Trust Index, released on May 3, 2021. 

CAA has been rated one of Canada’s top two most trusted brands in the index for five years running. Additionally, CAA has been in the top spot in insurance four consecutive years. This year, CAA also finished first in two sub-categories of the index: honest communication and good treatment of its customers.

“Our continued ranking as the most trusted brand in Canada is a reflection of the commitment of our thousands of associates to put the interests of our 6.5 million Members first,” said Tim Shearman, President and CEO of CAA National.  

CAA Clubs are active in communities across Canada. They quickly pivoted during pandemic restrictions to offer community services, including deliveries of food and medical supplies, free roadside assistance to medical workers, and calls to housebound seniors.  

“CAA is proud of our suite of services, from comprehensive insurance offerings, to travel services, one of Canada’s leading Rewards programs, and of course our exceptional emergency roadside assistance,” Shearman said. “For over a century CAA has also acted as, and will continue to act as, a voice for the travelling public on issues that range from road safety to consumer protection.”  

Conducted by the Peter B. Gustavson School of Business at the University of Victoria, the seventh annual Gustavson Brand Trust Index asked more than 9,000 consumers to score 391 prominent companies and brands, across 33 industry sectors, on a range of brand value measures. 


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