Simplicity Car Care adds Jose Costa to board of directors

Toronto, Ontario — Simplicity Car Care announced on Monday that Jose Costas has been added to the collision banner’s board of directors.

Before taking his high-ranking position at U.S. restaurant brand Bojangles, Costa served as CEO of optical retailer GrandVision North America, as well as a group president at Driven Brands, giving him a background in the automotive world.

“I’m thrilled to join the team at Simplicity and work together with the board to formulate exponential growth and success in the company. With Simplicity expanding so quickly, I know that my experience in the automotive industry and multi-unit growth will be beneficial to continue to lead Simplicity to become a top player in the automotive sector across Canada,” Costa said in Monday’s press release.

Costa has been awarded Executive of the Year on multiple occasions and has been named as one of the 40 Under 40 in recognition of his skills in marketing.

Simplicity Car Care president Dominic Ieraci said “We’re pleased to welcome Jose to the Board. His depth of knowledge and experience in franchising, automotive, and scaling brands, will be invaluable to Simplicity’s continued growth and expansion across the country and abroad.”


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