WHERE THE CASH IS AT

Five income-generating ideas for your collision repair facility Column by VENESSA DI VITO It’s crazy to think that every big brand that exists today—including Coca Cola, Ford, and McDonalds—first started out as a small business. Each entity once found itself in the exact same position as many of us to begin with; and yet, by […]

HIRE AWAY

Deciphering the secrets to successful job postings Column by VENESSA DI VITO Have you been posting your automotive job openings across various HR job posting sites, only to find that there are few to NO applications showing up for the positions you are recruiting for? Does anyone know what has happened to all the applicants? […]

YOUR GO-TO AUTOMOTIVE MARKETING GUIDE

Build strong relationships and brand awareness in your communities Column by VENESSA DI VITO In my opinion, the answers to the two questions above are simple: collision repair facilities have never marketed or focused on their relationships with customers because there has never been a need for this. Insurance companies, dealerships and fleet companies have […]

Glass Half Full: Canadians steal the stage during Dave Luehr Positivity Summit

Nashville, Tennessee ⁠— Dave Luehr’s Elite Bodyshop Solutions held its third annual Positivity Summit on Friday, which featured a stellar lineup of speakers⁠ that included some of Canada’s most beloved collision repairers. From 10 a.m. through 4 p.m., Dave Luehr and Ryan Taylor treated more than 200 Positivity Summit attendees to insightful conversations with over […]

Wish List: Top 10 holiday gift ideas for your collision repair facility

By Venessa di Vito, Auto+ Performance Original article available here Christmas is that one holiday that is supposed to be full of everything magical, cheery, and bright. But, to some, it can also be one of the most stressful and difficult times of the year. Trust us, we understand. Between a fluctuation in store hours […]

TIME TO OWN THE MARKET

Get a fresh outlook on the world of automotive marketing Column by VENESSA DI VITO In my 18 years of automotive business coaching, I’ve had the privilege to travel across North America in my various corporate roles. I’ve set foot in well over 500 collision repair facilities in every province and (almost) every state; enough […]

THE EVOLUTION OF AUTOMOTIVE MARKETING

How Looking Back Can Drive Change Column by VENESSA DI VITO Despite working in the industry for almost 20 years, I have never taken the time to look back and observe how far we have come and how much we have evolved over such a short period. When I began writing this article, my research […]