INTERNET SPEAK
How to rank your collision repair website #1 on Google Column by VENESSA DI VITO With a big thanks to search engines like Google, Yahoo and Bing, there is an infinite amount of information available to all of us at the simple touch of a button. With 98 percent of people worldwide actively using the […]
Reach Report
The formula for measuring your marketing ROI Column by VENESSA DI VITO The fact that collision repair facilities have a lot on their plate comes as no surprise. After all, they need to keep their customers happy, remain competitive with industry KPIs, and source and retain employees in a very competitive environment. No wonder it’s […]
OFF TO THE MARKET
Your five-step, budget-friendly marketing guide to achieve successful results in 2023 Column by VENESSA DI VITO Why is it that the phrases “marketing budget” and “collision repair facility” are rarely if ever mentioned in the same sentence? For 60+ years, we as the collision repair industry have constantly put the concept of marketing—and the actions […]
INTERNET REAL ESTATE
Valuable websites are non-negotiable Column by VENESSA DI VITO When thinking of a website, I no longer regard it as just a tool to gather contact information. When the Internet went public 29 years ago, many people, including myself, used it to gather emails for people and companies. In fact, many sites were created just […]
WHERE THE CASH IS AT
Five income-generating ideas for your collision repair facility Column by VENESSA DI VITO It’s crazy to think that every big brand that exists today—including Coca Cola, Ford, and McDonalds—first started out as a small business. Each entity once found itself in the exact same position as many of us to begin with; and yet, by […]
A Social Call: Collision Repair columnist to be featured on upcoming Dave Luehr webinar
Toronto, Ontario — One of Collision Repair’s featured columnists is gearing up to take the virtual stage with Dave Luehr next week, as the latest edition of the Elite webinar series is set to tackle the topic of social media for bodyshops. Founder and owner of Auto+ Performance Venessa Di Vito will join Luehr to […]
HIRE AWAY
Deciphering the secrets to successful job postings Column by VENESSA DI VITO Have you been posting your automotive job openings across various HR job posting sites, only to find that there are few to NO applications showing up for the positions you are recruiting for? Does anyone know what has happened to all the applicants? […]
YOUR GO-TO AUTOMOTIVE MARKETING GUIDE
Build strong relationships and brand awareness in your communities Column by VENESSA DI VITO In my opinion, the answers to the two questions above are simple: collision repair facilities have never marketed or focused on their relationships with customers because there has never been a need for this. Insurance companies, dealerships and fleet companies have […]
Glass Half Full: Canadians steal the stage during Dave Luehr Positivity Summit
Nashville, Tennessee — Dave Luehr’s Elite Bodyshop Solutions held its third annual Positivity Summit on Friday, which featured a stellar lineup of speakers that included some of Canada’s most beloved collision repairers. From 10 a.m. through 4 p.m., Dave Luehr and Ryan Taylor treated more than 200 Positivity Summit attendees to insightful conversations with over […]
Wish List: Top 10 holiday gift ideas for your collision repair facility
By Venessa di Vito, Auto+ Performance Original article available here Christmas is that one holiday that is supposed to be full of everything magical, cheery, and bright. But, to some, it can also be one of the most stressful and difficult times of the year. Trust us, we understand. Between a fluctuation in store hours […]
