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Axalta’s 65th Annual Global Automotive 2017 colour popularity report unveils white as number one colour choice worldwide

Nancy Lockhart Axalta Global Colour Marketing Manager. Axalta’s 65th Annual Global Automotive 2017 research finds that this year, black is in second place at 16 percent, with grey and silver tied for third place at 11 percent.

By Erin McLaughlin Clinton Township, Michigan — January 4, 2017 — Start stocking up with grey, white and black refinishing paints. Axalta Coating Systems recently released the findings of its 65th annual Global Automotive Color Popularity Report, and has declared that neutrals dominated consumer driver preferences last year. “Axalta’s annual colour initiatives, which include this […]

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