Profit Driver: Steve Trapp of Axalta delivers pre-launch workshop at CCIF
Toronto, Ontario — January 30, 2020 — Early arrivals to this year’s CCIF conference in Toronto got the chance to see one of the auto aftermarket’s best-known figures share key managerial insights on Thursday afternoon. Steve Trapp, the North America Services Manager for Axalta Coating Systems, delivered a workshop on how to drive for 45 […]
SEMA issues calls for speakers and seminar leaders
Diamond Bar, California — December 6, 2016 — You’ve expanded your knowledge of the industry over the years and now it might be time to share it with your peers. SEMA has announced it is now accepting applications for seminar leaders for the 2017 SEMA Show, taking place October 31 to November 3, 2017, in […]
Steve Trapp of Axalta on ‘how to win’
Glen Mills, Pennsylvania — November 23, 2016 — The marketplace is competitive, but Steve Trapp of Axalta has tips on the best ways to sell and market your services. Trapp is North America Services Manager for Axalta Coating Systems. Trapp’s presentation, “Selling and Marketing in an Increasingly Competitive Marketplace,” was part of the Society of […]
Guild 21: New digital marketing basics for collision repair centres
By Jeff Sanford Toronto, Ontario — November 22, 2016 — Marketing through digital channels is a given today, but the way in which digital messages are received and processed has changed in profound ways over just the last couple of years. Frank Terlep, founder of Summit eMarketing Sherpas, was the featured guest on the latest […]
Media Spike #15 – Here, There, and Everywhere? Why Not!
by Dennis Kelly Come on in, come on in, we’re just about to start. Come on in. If you’ve been paying attention, and at a dozen + message into this series I’m sure you have, you’ll note at the end of Media Spike #11 we asked … • Why should you use radio with newspaper […]
Media Spike #14 – There is NO Failure When you Test. Only Results.
by Dennis Kelly Greetings and let me ask you: How much is too much? When do you know if you’re spreading yourself too thin? Powerful questions. All the more reason that you need to keep testing.
Media Spike #13 – How Can I Help You?
by Dennis Kelly Oh good, you’re here. Nice to have you again. It started out as an ordinary, unassuming day, but fates intervened and suddenly I was hurtled into a frenetic pace of action. The best laid plans went out the window in a heartbeat. Files scoured. Records unearthed. Favours called in. Phone lines on […]
Media Spike #11 – What’s Your Favourite Number
by Dennis Kelly Welcome Back. Hope you’re having a great day today. Are you one in a million? Perhaps one in 100,000? Maybe sneaking in there at one in 3,000? The hardest part of making yourself memorable is finding a way to STAND OUT. In a sea of daily messages, it has been estimated we […]
Media Spike – You Deserve A Reward…with My Appreciation
by Dennis Kelly Thank you Collision Repair readers. Sometimes things go off the rails. Despite all your efforts, diligence, vigilance and savvy, the unexpected happens. You’ve had days like that? Me too. Yesterday in fact. To my horror, I learned of the Dreaded ERROR 404. Something went bump in the night, and a valuable link […]
Media Spike #10 – START The Presses!
by Dennis Kelly Hope it’s a great day. Thanks for coming along. Believe me, I didn’t forget you. We’ve only known each other a little while now, but I wouldn’t forget you. In a recent message, we advised there is a century old benchmark for advertising. More than 100 years later, this definition is masterful […]
